Pay-per-click refers to a system of advertising where the person or company that advertises pays to display the ads of their product or services along with the search results on Google. You can pay the Google service only when your displayed ad is clicked. Google Ads is an essential marketing tool for an organisation as it is a great way to reach out to a large number of potential customers through the Internet. The advertising cost is comparatively low in pay-per-click advertising, as you are only bound to pay the Google only upon the click on the advertisement.

With the increase in the number of internet users, Google Ads has become a very effective advertising tool that can be undertaken by business organisations. Therefore, it is important to possess the relevant knowledge and skills with regard to pay-per-click if you are planning on joining the marketing department of an organisation or if you are an employee in the marketing field. Through this program, you can also specialise in advertising and progress on to become a higher official in your respective field. Knowledge about pay-per-click will also be beneficial if you are a businessman or an entrepreneur looking for an effective way to promote your products or services.

Our curriculum is meticulously designed, taking you on an exciting journey from the fundamentals of Google Ads, through the intricacies of campaign creation, right up to the strategies for optimisation. You will learn to navigate the Google Ads landscape like a seasoned professional, making data-driven decisions and crafting compelling ads that convert.

But we’re not just about theory. In this program, you’ll be thrust into real-life scenarios, analysing successful campaigns and applying your learnings to create captivating ads. It’s hands-on, practical, and geared towards making you an expert.